行业+英语能力大赛商务方向样题
满分100分
I. Multiple-choice Questions (40 points)
In this section, there are 20 questions with 4 choices. Each question only has ONE right answer.
1. The classroom _____ twenty feet across.
A. measures
B. has measured
C. measuring
D. is measured
[参考答案]A
2. _____ you insist, I will reconsider the matter.
A. But
B. When
C. Since
D. For
[参考答案]C
3. I won’t consider _____ my job at this time.
A. quit
B. to quit
C. quitting
D. to quitting
[参考答案]C
4. You _____ your visa extended before it expires.
A. had better to get
B. had better get
C. had better got
D. had to get better
[参考答案]B
5. While I _____ with my wife last night, an old friend of mine showed up.
A. talked
B. had talked
C. would talk
D. was talking
[参考答案]D
6. If I had not called for a doctor, your friend _____.
A. had died
B. will die
C. would die
D. would have died
[参考答案]D
7. Bill wasn’t happy about the delay, and _____.
A. I was neither
B. I wasn’t either
C. neither I was
D. either was I
[参考答案]B
8. Can you tell me the reason _____ you are always late?
A. why
B. that
C. which
D. how
[参考答案]A
9. Smith is not so _____ as you are.
A. strongest
B. stronger
C. strong
D. the strong
[参考答案]C
10. I don’t take John’s laptop because I don’t like _____.
A. that laptop of his
B. that laptop of him
C. his that pen
D. that his pen
[参考答案]A
11. All he ever thinks about is making _____.
A. income
B. salary
C. money
D. currency
[参考答案]C
12. She still doesn’t know how she found her _____ to the meeting without map.
A. road
B. route
C. way
D. direction
[参考答案]C
13. He had been sent to prison twice for _____.
A. robber
B. thief
C. cheat
D. stealing
[参考答案]D
14. You should be _____ of yourself for treating your own brother so badly.
A. guilty
B. ashamed
C. astonished
D. shy
[参考答案]B
15. He refused to _____ to the victim.
A. apologize
B. regret
C. be sorrowful
D. bow
[参考答案]A
16. I’m not surprised he is late again: he never appears _____ at mealtime.
A. exact
B. lately
C. punctually
D. early
[参考答案]C
17. I’m sorry for being late. I was held up in a traffic _____.
A. sauce
B. jam
C. group
D. crowd
[参考答案]B
18. The primitive tribe had lived peacefully deep in the mountains _____ a great many years.
A. during
B. on
C. in
D. for
[参考答案]D
19. It took him two hours to _____ his journey.
A. realize
B. complete
C. come
D. start
[参考答案]B
20. London is one of the important _____ centers of the world.
A. financial
B. finance
C. economical
D. economic
[参考答案]A
II. Reading Comprehension (40 points)
In this section, you will find after each of the passages a number of questions or unfinished statements about the passage, each with 4 choices to answer the question or complete the statement. You must choose the one which you think fits best.
Passage 1
A new study shows that bilingual speakers’ ability to speak a second language is improved after they have consumed a low dose of alcohol.
It is well-established that alcohol damages cognitive and motor functions. “Executive functions”, which include the ability to remember, pay attention, and prevent improper behaviors, are particularly sensitive to the effects of alcohol. While alcohol increases self-confidence and reduces social anxiety, both of which might be expected to improve language ability, especially, the ability to speak a second language, when interacting with another person.
An experimental study was to test these competing predictions for the first time. The researchers tested the effects of a low dose of alcohol on participants’ self-rated and observer-rated ability to converse in Dutch. Participants were 50 native German speakers who were studying at a Dutch University (Maastricht) and had recently learned to speak, read and write in Dutch.
Participants bought randomly either a low dose of alcohol or a control beverage that contained no alcohol, before they chatted with an experimenter in Dutch for a few minutes. The exact dose of alcohol varied depending on participants’ body weight, but it was equivalent to just under a pint (460 ml) of 5% beer, for a 70kg male.
The researchers found that participants who had consumed alcohol had significantly better observer-ratings for their Dutch language, specifically better pronunciation, compared to those who had not consumed alcohol. However, alcohol had no effect on self-ratings of Dutch language skills.
Dr Jessica Werthmann who was one of the researchers, said “We need to be cautious about the implications of these results until we know more about what causes the observed results. One possible reason could be the anxiety-reducing effect of alcohol. But more research is needed to test this.”
21. What languages could the participants speak in the study?
A. English and Dutch.
B. English and German.
C. German and Dutch.
D. German and French.
22. When did the bilingual participants’ second language get improved?
A. After they have drunk some beverage.
B. After they have drunk a little alcohol.
C. After they have drunk much beverage.
D. After they have drunk plenty of alcohol.
23. Which one will be LEAST affected by the effect of alcohol among “executive functions”?
A. The ability to remember.
B. The ability to focus on things.
C. The ability to inhibit improper behaviors.
D. The ability to talk.
24. Which of the following statements is NOT true?
A. A low dose of alcohol will limit the ability to speak a second language.
B. Alcohol will increase self-confidence.
C. Alcohol will reduce social anxiety.
D. Alcohol will improve the ability to speak a second language.
25. What is the main idea of the text?
A. The researchers intend to prove the effects of a low dose of alcohol on Germans’ self-rated and observer-rated ability to talk in Dutch.
B. Participants drank randomly a low dose of alcohol or soft drink, before they spoke Dutch.
C. The study shows that alcohol consumption has positive effects on the pronunciation of a second language in people who recently learn that language.
D. Participants who consumed a low dose of alcohol have significantly better observer-ratings for their second language, but more research is needed to test this.
[参考答案]CBDAD
Passage 2
There are many ways we can enjoy sport—watching it on TV or a smartphone, attending an event at a stadium or even playing the game. But for those who enjoy getting competitive with their computer gaming, there are realistic-looking games with lifelike graphics to be played without leaving home. It’s this type of sport—if that’s what we can call it—that has become big business. And interest in it has gone to a new level.
Initially, grabbing a controller and playing a game was a lonely activity. But around 20 years ago computers became cheaper and the internet became faster, which made it much easier for more people to get involved with computer gaming. This led to gamers connecting with each other around the world, so they could go head-to-head online. It also became a sport with people watching others play. The whole experience has been given the name “esports”—electronic sports.
Now, huge esports competitions take place all over the world in big arenas with large crowds. Die-hard enthusiasts, who have become first-rate players, are now well-known—some play together in teams. Its top stars can earn millions of dollars a year, without even breaking into a sweat! And fans from around the world tune in to watch the action online. The global audience is now estimated at more than 200 million and growing. Annual revenues from esports, currently around 650 million dollars for events, continue to rise with billions more generated through video games sales.
Famous football clubs are now trying to get in on the action. England’s Football Association for example launched its first esports team this year, known as the eLions. It recruited Fifa 19 players to represent them at the Fifa eNations Cup. Mark Bullingham, the FA’s chief commercial and football development officer, said “The FA prides itself on being a modern, innovative organization that strives to engage and inspire all generations of football fans.”
But while this virtual version of football might give aspiring footballers a chance to get closer to the real game, some might argue the lack of physical activity means it shouldn’t be called a sport—and the biggest winners are the companies who promote and sell esports.
26. There are many ways we can enjoy sport EXCEPT _____.
A. watching TV or a smartphone
B. attending an event at a stadium
C. playing computer games
D. reading novels
27. Which of the following statements is NOT true?
A. A game player can play games alone at home.
B. Computers are cheaper to buy.
C. Esports have no audience.
D. More player will get involved in computer games easily.
28. Which of the following statements can NOT enable esports to become more popular?
A. Computers became cheaper.
B. The internet became faster.
C. Players are easily connected with each other worldwide.
D. Fifa plays a vital role in esports’ promotion.
29. Which statement is NOT true according to the text?
A. Huge esports competitions are popular with large crowds.
B. The audience all over the world is now estimated as many as 200 million.
C. Top players can earn millions of dollars a year easily.
D. First-rate players are famous and they play together in teams.
30. Why do some people think that an esport shouldn’t be called a sport?
A. It lacks physical activity.
B. Famous football clubs are unhappy.
C. Esports help players understand the real game better.
D. Biggest winners of esport are the companies who promote and sell esports.
[参考答案]DCDBA
Passage 3
Markets are changing at an accelerating rate. Industry boundaries are blurring. Companies more than ever need quick and reliable intelligence about their customers, competitors, distributors and products. More companies are recognizing the prescient wisdom in Piter Drucker’s observation that “ the customer is the business”.
Then, where is marketing headed in the new era? Here are the major developments in the evolving marketplace or marketspace:
There has been substantial disintermediation of wholesalers and retailers owing to electronic commerce (E-commerce). Virtually all products are now available without going to a shop. The customer can access pictures of any product on the Internet, read the specification, shop among online vendors for the best prices and terms, and click order and payment over the Internet.
Expensively printed catalogues have disappeared. Business-to-business purchasing over the Internet has increased even faster than online customer buying. Business purchasing agents shop for routine items on the Internet, either advertising their needs and waiting for bidders or simply surfing in their “bookmarked” web sites.
Shop-based retailers find shop traffic highly diminished. In response, more entrepreneurial retailers are building entertainment and theatre into their shops. Many book shops, food shops and clothes shops now include coffee bars and feature lectures and performances. Essentially these shops are marketing an “experience” rather than a product assortment.
Most companies have built proprietary customer databases containing rich information on individual customer preferences and requirements. They use this information to “mass customize” their offerings (products, services, systems and programs) to individuals.
An increasing number of companies present online product platforms on which customers design products to suit their own specifications. Many automobile, computer, domestic appliances and food companies invite customers to visit their web page and design the market offering by filing in choices on a form. The modified product is then displayed on the screen.
Businesses are doing a better job of retaining customers through finding imaginative ways to exceed customer expectations. As a result, competitors find it increasingly difficult to acquire new customers and most companies are spending time figuring out how to sell more products and services to their existing customers.
Companies are focusing on building customer share rather than market share. Many have thought up new ways to increase cross-selling and up-selling. Companies are gaining segment and customer insight from their datawarehouses by applying newer and more effective datamining techniques.
Companies have finally managed to persuade their accounting departments to generate real numbers on profitability by individual customer, product and channel and are now focusing their attention on these. They are formulating reward packages and incentives for their more profitable customers.
Companies have switched from a transaction perspective to a customer loyalty-building perspective. Many have moved to customer lifetime supply thinking, whereby they offer to deliver a regularly consumed product ( for example, coffee ) on a regular basis at a lower price per unit.
Most companies now outsource over 60 per cent of their activities and requirements. A few outsource 100 per cent, making them virtual companies owning very few assets and therefore earning extraordinary rates of return.
Many field salespeople are franchisees rather than company employees. The company equips them with the latest sales automation tools, enabling them to develop individualized multimedia presentations and customized market offerings and contracts.
Most buyers prefer to meet salespeople on their computer screen rather than in their office.
More and more personal selling is occurring over electronic media where the buyer and seller see each other on their computer screens in real time. And the most effective sales people are well informed, trustworthy, likeable and good at listening.
Mass TV advertising has greatly diminished as a result of 500 viewing channels. On the other hand, marketers can now reach their target markets more effectively by advertising through specialized online magazines and newspapers.
Companies are unable to sustain competitive advantages. Competitors are quick to copy any advantage through benchmarking, reverse engineering and leapfrogging. Companies believe that their only sustainable advantage lies in an ability to learn faster and change faster.
For any company, the key to competitive success is to keep its marketing changing as fast as its marketplace. The most successful companies are already marketing their products as if we lived in 2025.
31. The underlined word “prescient” in Paragraph 1 is closest in meaning to ______.
A. representative
B. conventional
C. prophetic
D. contemporary
32. There has been substantial disintermediation of wholesalers and retailers owing to electronic commerce (E-commerce). The sentence suggests that _____.
A. there have been few intermediaries between wholesalers and retailer today as a result of E-commerce
B. many wholesalers and retailers are no longer working as market intermediaries as a result of E-commerce
C. there has been no need for intermediaries between wholesalers and retailers as a result of E-commerce
D. wholesalers and retailers have been selling products directly to consumers as a result of E-commerce
33. According to the passage, shop-based retailers find shop traffic highly diminished, which suggests that shop-based retailers ______.
A. believe that there is much less traffic outside their shops
B. feel much sad about shop traffic
C. have discovered that their shop vehicles have substantially declined in number
D. have found that there has been a significant decline in their shop business
34. The underlined phrase “a product assortment” in Paragraph 5 means ______.
A. a great variety of products
B. different products in the same category
C. a product line
D. a well-known brand
35. According to the passage, most companies are seeking to meet the individualized needs by building ______.
A. customer databases accessible to the general public
B. customer databases accessible only to their customers
C. exclusively-owned customer databases
D. jointly-owned customer databases
36. According to the passage, “competitors find it increasingly difficult to acquire new customers”, because ______.
A. other companies are presenting online product platforms
B. other businesses are creatively making their market offerings better than expected by customers.
C. other companies have more imaginative ways to design their products
D. other businesses are doing better in datamining
37. Which of the following statements about companies increasing cross-selling and up-selling is TRUE?
A. Many companies have worked out new methods to increase sales not only to other businesses engaged in the same business line but also to those engaged in upstream industries.
B. Many companies have worked out new methods to increase sales to regular customers as well as upper-end customers.
C. Many companies have worked out new methods to increase sales to customers both at home and abroad.
D. Many companies have worked out new methods to increase sales to both companies engaged in B-to-B selling and those producing higher-end products.
38. What does the author of the passage mean by saying “most companies now outsource over 60 per cent of their activities and requirements”?
A. Today, most companies arrange for their in-house people to do some work and provide over 60% of the required services and goods.
B. Today, most companies arrange for people outside the company to do some work and provide over 60% of the required services and goods.
C. Today, most companies are employing more staff to do some work so as to be able to provide over 60% of the required services and goods.
D. Today, most companies do some work on their own and provide over 60% of the required services and goods by forming alliances with other businesses.
39. According to the passage, today, many field salespeople are no longer working as employees of a particular company, as they are ______.
A. self-employed
B. patent holders
C. selling under franchise
D. freelancers
40. Which of the following best reflects the central idea of the passage?
A. The market is changing constantly.
B. The key to competitive success is to keep our marketing changing as fast as our marketplace.
C. Big data are changing the way for businesses to compete in the market.
D. E-commerce is changing our marketing strategies.
[参考答案]CBDAC BABCB
III. Translation of Underlined Parts (20 points)
In this section, there are 20 sentences. For each sentence, there are four suggested translations of its underlined part.Choose the one that you think is the best answer. Each question only has ONE right answer.
41. This is particularly true in Japan, where companies traditionally have a policy of promotion by seniority.
A. 资历提升
B. 论资排辈
C. 提升资历
D. 年长者优先
[参考答案]B
42. Emerging economies with large current-account deficit, such as Argentina and Poland, may have a particular tough time as external finance dries up.
A. 活期账户赤字
B. 活期账户逆差
C. 经常账户逆差
D. 日常项目逆差
[参考答案]C
43. The forthcoming WTO negotiations provide developing countries with a significant opportunity to improve their market position and to better capture the advantages of trade liberalization.
A. 贸易解放
B. 贸易权下放
C. 贸易简化
D. 贸易自由化
[参考答案]D
44. An ad valorem tariff is one that is calculated as a percentage of the value of the goods being imported or exported.
A. 从价（关）税
B. 从量（关）税
C. 进出口关税
D. 出口退税
[参考答案]A
45. The documentary credit is widely used in international trade because it provides a high level of protection and security to both buyers and sellers engaged in cross-border transactions.
A. 信用记录
B. 商业信用
C. 跟单信用
D. 跟单信用证
[参考答案]D
46. A business firm can use electronic commerce to reach narrow market segments that are geographically scattered.
A. 细分市场
B. 市场碎片
C. 碎片市场
D. 跨境市场
[参考答案]A
47. A government monopoly may not need regulation on the assumption that it always acts in public interest, but on the other hand, mergers in the private sector may lead to an abuse of dominant market position.
A. 使用市场统治地位
B. 滥用市场支配地位
C. 错用市场支配地位
D. 滥用市场垄断地位
[参考答案]B
48. Back in 1965, Gordon Moor, a co-founder of Intel Corporation, prophesied that the capacity of the microprocessor computer chip would double every 18 months.
A. 计算计微处理器芯片产能
B. 微处理器计算机芯片产能
C. 计算机微处理器芯片容量
D. 微处理器计算机芯片容量
[参考答案]C
49. Due to its current financial difficulties, most of the firm’s suppliers are either giving short-term credit for limited sums or making deliveries on a cash transaction basis.
A. 短期有限信贷
B. 限额短期信贷
C. 限额短期赊欠
D. 短期信贷额度
[参考答案]B
50. But today fashion is so fickle and markets so quicksilver that decisions are best taken by forefront workers rather than by lethargic middle managers.
A. 前线工人
B. 前台工人
C. 全体工人
D. 一线工人
[参考答案]D
51. 资产价格如果出现剧烈波动，其影响范围将大大超出资本市场和房地产市场本身，甚至会对宏观经济基本面和货币政策的有效性产生严重冲击。
A. macro-economic basis
B. macro-economic fundamentals
C. macro-economic base
D. macro-economic foundation
[参考答案]B
52. 海关总署上周末公布的数据显示11月份出口额同比增速意外加快至12.7%，而进口额同比增速意外放缓至5.3%，11月贸易顺差高达331亿美元，创自2009年以来的最高水平。
A. trade balance
B. trade excess
C. trade surplus
D. export surplus
[参考答案]C
53. 当前，该市正在推动生活性服务业向精细化和高品质提升，扩大有效供给，满足人民群众对美好生活不断增长的需求。
A. the life service sector
B. living services
C. the life services industry
D. consumer services
[参考答案]D
54. 另一方面，我们必须警惕部分国家实施的技术性贸易壁垒对我国出口贸易的抑制作用。
A. barriers to technical trade
B. technical barriers to trade
C. barriers to trade in technology
D. technological barriers to trade
[参考答案]B
55. 如何控制并减少数字产业的碳排放，并实现真正的绿色、可持续发展，是行业最为关心的议题之一。
A. carbon emissions
B. discharges of carbon
C. emissions of carbon monoxide
D. emissions of carbon dioxide
[参考答案]A
56. 改革开放40年来，我国居民人均可支配收入有171元增加到了2.6万元，中等收入群体持续扩大。
A. average disposable income per head
B. average controllable income per person
C. take-home income per resident
D. per capita disposable income
[参考答案]D
57. 会议指出，要更多依靠市场机制和创新驱动，重点发展研发设计、商务服务、市场营销、售后服务等生产性服务，促进提升国民经济整体素质和竞争力。
A. production services
B. productive services
C. producing services
D. producer services
[参考答案]D
58. 随着经济的迅速发展，高新技术的不断涌现，我国的物流业已有了更新、更深的内涵和全新的概念，进入了一个蓬勃发展的全新阶段。
A. logistic industry
B. logistical industry
C. logistics industry
D. logistic
[参考答案]C
59. 根据本公司的商品检验条款，货物应在装运前5天内由具备资质的检验机构检验，并出具相关的品质和数量检验证书作为收款依据。
A. a basis for the collection of payment
B. evidence for collecting payment
C. a basis for receiving payment
D. a base for making payment
[参考答案]A
60. 近10年，中国对外直接投资年均增长27.2%，跻身对外直接投资大国行列。
A. major FDI countries
B. leading FDI countries
C. major home countries to FDI
D. major host countries to FDI
[参考答案]C
